The Yellow Bike Story
The Trek 2300
Forward, Never Straight
May 2020 - An absolutely crazy time for everyone living on Planet Earth, right? Not only was the end of the world as we knew it happening, but I was going through a number of enormous life changes. Unsure of what my future held, my cousin, long into cycling and knowing the transformative power it can bring, simply gave me an old, yellow Trek 2300 (with a ton of history of its own to our family, having been ridden to Ground Zero from Richmond, VA in the wake of 9/11) saying, "I think this will be good for you."
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Fast forward four years, thousands of miles, thousands of smiles, meeting my future wife, Ashley, and countless new friends, experiences, and locations and here we are, being in a career I never imagined myself in back in May of 2020. That's what we aim to do - help transform your life, no matter which path you choose, and find your yellow bike story.
Meet The Team
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Our Brands
